blog_header_003.jpg The Importance of Being Earnest! (BITE)

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The Importance of Being Earnest!

It is not without a collective jump for joy that the Bite girls welcome in Series 2 of BITE. While the series will no doubt be pushing us to the limits of decency and bringing some finer weather, we are indeed bewailing the sad loss of Amy and Antonya (The A Team) due to ‘geographical differences.’ I have my assumptions that their sassy little publicist is having me on and they’ll be popping out of a Ford Ka in no time at all.

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It’s been about a month since our last series and a lot has happened (including me finally having my haircut and frustratedly trying on at least 50 wedding dresses, none of which will be invited to the wedding).

At the end of the last series, the Bite girls were lucky partakers in a ‘denim party’ courtesy of Ilovejeans.com and their Denim To Your Door programme.

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If you missed the episode- suffice to say that this new take on the Ann Summers/ Tupperware party format provides a long needed antidote to the horror of jeans shopping on the high street. A Denim to Your Door party is the perfect environment for jeans-buying - surrounded by your friends in the comfort of your own home you can try on pair after pair, with both drinks and honest advice on tap.

An unfortunate lack of cash at the denim party, however, led to my desperate denim dash to Selfridges earlier this week. Despite the near paralysing prospect of a denim purchase with no time, no friends, and no drink in sight, I quite quickly snapped up a pair with my name written all over them!

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Turns out posh denim company, Earnest Sewn, (as seen on an Olsen or two) has brought out a new (and slightly cheaper) line called Earnest Am I. It just so happens the various tags which adorn the jeans look like they’re saying Ami.

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Earnest Sewn promises you will,

‘find an unwavering appreciation for denim and the fading mystique of American ingenuity and craftsmanship’. So it would appear they are a little, um, earnest.

None the less- Did you Know?.......
It turns out you can recycle your old jeans into building insulation and Earnest Sewn sponsored an initiative to help victims of Hurricane Katrina.

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Have a look at how you could help here.

This sponsorship makes even more sense when you look into how to get YOUR name on a pair of their jeans. If you pay upwards of $700.00 you can have your Earnests custom made to your measurements, and they’ll print your signature on the label.

Ami x

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This page contains a single entry from the blog posted on April 22, 2008 10:26 AM.

The previous post in this blog was Ultimate Ear Headphones.

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