October 8, 2008
Say No to That's So Gay Campaign Is So Gay
A new campaign is afoot aimed at stopping casual use of the word "gay" in a derogatory fashion, especially in the form of saying "That's so gay" to describe, well, just about anything you come across that's not actually gay. There will be TV and radio commercials, as well as print ads and billboards and a website. And of course concerned celebrities are inevitably involved. In one PSA, Wanda Sykes (love!) catches a teenage boy saying "That's so gay" about a statue of a chef at a pizzeria (come on, those really are so gay, aren't they? You've seen them). She asks him not to say that, then wonders if he'd like if it if she said something was "so 16-year-old boy with a cheesy mustache.” Oh, snap!. The campaign has other see-how-you-like-it zingers meant to teach a lesson, like “That’s so jock who can complete a pass but not a sentence ” and “That’s so gamer guy who has more video games than friends.” Which are totally not the same, really lame, and waaaay too wordy. And, ironically, gayer than "That's so gay." (NY Times)
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