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June 3, 2008

Joey Heatherton: Serta-fied Perfection

Attention all drag queens, faggots, strippers, sex kittens, and red-blooded American males – YOU NEED TO WATCH THIS VIDEO! A thousand thanks to Brett from Texas for sending this GLORIOUS making-of story from the '70s Serta Perfect Sleeper mattress commercials starring THE ONE AND ONLY JOEY HEATHERTON – aka Joey Heatherock for you Flinstones afficiandos. Watching it is as close to a religious experience as many of you are ever likely to get! In it, Joey wiggles and giggles and go-gos and rolls around on her Serta mattress, singing a song I guarantee YOU WILL NEVER FORGET. You will be humming it in the shower, in your car, and while you try to sleep tonight on your inferior-grade mattress! This video was used as in-store promotion, so it's never been seen outside a Serta store. Watch and learn, young ones!

– James St James


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