Food Fight: The Cupcake Wars

The Sprinkles and Crumbs cupcake bakeries are like the Hatfields and the McCoys here in LA, especially since they're located a mere two blocks from from each other in Beverly Hills. But at the moment, Sprinkles has bigger fish to frost. Seems that a West Hollywood bakery called Famous Cupcakes has infringed upon Sprinkles' trademark, the "modern dot," which it presses into the tops of its cupcakes to differentiate one flavor from another, say chocolate from mocha latte. Sprinkles (above left) is suing Famous (above right) for using a dot motif on its cupcakes and in its advertising.

Sprinkles, through its attorney, declined to comment. Its trademark infringement lawsuit, filed in federal court, contends that Famous "has damaged Sprinkles and the business and goodwill symbolized by the Modern Dot design." Bakeries in the U.S., Britain and Asia have imitated the dot design, but have all ceased using it after being contacted by Sprinkles, the suit states. (LA Times)

"It's cupcakes!" says the Famous Cupcakes owner, shrugging. "There's more important things than fighting over a dot." Dot's easy for her to say.

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