Brand, James Brand

The new OO7 movie, Quantum of Solace, the getting-easier-to-remember-the-name-of sequel to Casino Royale and the 22nd movie in the whole effing Bond franchise, is said to be fully loaded with product placement. Says Variety:

Sequel to "Casino Royale" will again be backed by Ford Motor Co., Heineken beer, Smirnoff vodka, Omega watches, Virgin Atlantic, Sony Ericsson cell phones and other Sony electronics. These brands all have products placed in the film and each will shell out tens of millions of dollars as a promotional partner of the pic.

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