May 29, 2007
The Doctor Will Seize You Now
After Courtney Love complained to People magazine about Dr Martens' use of her dead husband Kurt Cobain's image to sell its boots – in heaven, no less – the company's CEO has apologized to the widow woman and fired the ad agency that came up with the campaign (that he hadn't signed off on?). "We are really, really, really sorry," said David Suddens in triplicate, claiming the ad was intended only for onetime use in a single magazine in the UK. "We do think that it is offensive. We made a mistake." Axed agency Saatchi & Saatchi defended the campaign, saying, "We believe the ads are edgy but not offensive. We regret that the controversy has led Dr Martens to terminate the contract with [us]." Meanwhile, Love is most likely thinking of ways to use Cobain's image that will benefit her. (Virgin Media via AgendaInc)
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