'Tis the Season to Bedazzle

Every year at World of Wonder, around January first, work begins in earnest thinking up what the year end's festive gift to our friends will be. It's no easy task; the wrong gift can so easily send the wrong message. One year some enormously powerful television executives (the kind who hold our fate in their hands) thought our plush pee and poo dolls were suggesting the execs were full of shit.

But this year we feel we've hit the right note with the legendary BEDAZZLER. Back in the '80s – when glamour was glamour – the Bedazzler was it, but since then time has not been kind to the Bedazzler, languishing unadvertised in warehouses somewhere in Texas. Indeed, tracking down the Bedazzler was no easy task; it took Steven Corfe five weeks of calling around various warehouses until he found a maintenance man willing to dust off the label on a forgotten box and ship a couple hundred of the items to Hollywood.

With the subprime meltdown and consumer confidence in the toilet, we feel the Bedazzler is just the thing to turn any old rubbish into post-modern bling. Who needs Versace when you can Bedazzle? World of Wonder has a number of Bedazzlers up for grabs – simply write and tell us what you would Bedazzle, and the best answers will win a Bedazzling kit and card. Entries to wowreport@worldofwonder.net by this Friday please.

(Bedazzled baby Jesus image by Steven Corfe)

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