The 25 Percent Man

Turns out JT was just doin' it for the money. When he claimed to be lovin' McDonald's back in 2003, he was actually hating it. Although, consummate actor that he is, he made us believe. "I regret the McDonald's deal," he told UK's GQ mag. Though it wasn't good for him, Mickey D's really benefitted. He said the burger chain's “market share went up 25 percent when I walked into those offices and changed their image,” his thinking being that before singing the "I'm lovin' it" jingle and starring in those catchy TV spots, McDonald's had very little name recognition around the world. He also supersized the audience for the Grammys: Sez he, “When I did the Grammys, the viewing figures went up by 25 percent." (Us via Socialite's Life)

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