Tiltin' Hilton

In May, hotelier Richard Hilton filed to trademark his daughter Paris' name so she could use it on merch, because the Hiltons aren't really as rich as they could be. Now the Smoking Gun learns that Paris herself has had her law firm seek to trademark her name for the same reason – now with an accompanying logo of a tiara sporting a floridly cursive P. Jim Galasso, WOW's head of development, just strolled by the WOW Report desk, looked at her logo, and wondered if Paris realized it looks like a cartoon of someone leaning back with her legs spread apart. Now that's all we see.