Alcone Company, the iconic makeup brand that started in 1952 as a pharmacy that sold cosmetics and false eyelashes to Broadway showgirls and starlettes, celebrated its 65th anniversary last week in NYC, with a HUGE bash! MAO Public Relations (Mauricio & Roger Padilha) took to referencing the brands roots by creating several vignettes, including a grand hallway, transformed into an art deco New York City street scene from 1952; a main ballroom that mimicked a backstage dressing room equipped with vintage attired showgirls; and an homage to 80s NYC super club Area, featuring a nightclub style window section with 30 performers depicting different scenes.
And if that’s not enough, MAJOR shows decorated the evening, including Lady Bunny, the QUEEN of drag performance Lypsinka, legendary singer Ronnie Spector (The Ronettes), burlesque doyenne Miss Mosh, and underground artist Kembra Phaler and her cult band The Voluptuous Horror of Karen Black. Guests included The Dandy of New York Patrick McDonald, nightlife star Amanda Lepore, CT Hedden, Linux, supermodels Pat Cleveland and Donna Jordan, artist Scooter LaForge, Lauren Ezersky, Susanne Bartsch…and an OMGEEE reunion moment with notorious, former Danceteria club owner Rudolph Pieper and ex-girlfriend, the glamorous Dianne Brill!!! Check out the pics below by Santiago Felipe and Andrea Barbiroli, provided by MAO PR.