Posted by: Stephen Saban contact

Pack Mentality: Labeling Your Smokes

As if the escalating price wasn't prohibitive enough, next year your cigarette packs will take your breath away when mini billboards with graphic warnings about the dangers of smoking are introduced on them. According to the Food and Drug Administration, beginning in September of 2012, the warnings will occupy the top 50 percent of the front and rear panels of packs sold in the United States and the top 20 percent of cigarette ads. It's the first change in cigarette warning labels in 25 years. A few samples above and below. 



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