Walking around LA Gay Pride yesterday, I was surprised to run into James Franco and renowned video artist Kalup Linzy on the festival grounds. They were shooting documentary footage for a larger project that they're staying pretty secretive about, but it involves Franco's recurring role on General Hospital, where Linzy will soon join him as a new performance artist character. Franco's General Hospital storyline will bring his fictitious soap alter ego "Franco" to MOCA at The Pacific Design Center, where Franco and Linzy will shoot their scenes on-location later this month. In fact, for the next few weeks MOCA will be projecting an outdoor video installation of Franco backstage at General Hospital onto its walls, some of which can be seen at the end of this video. And because Linzy's video work is often described as parodying soap opera storylines, his joining the General Hospital cast is yet another example of life imitating art imitating life, all of which seems to be part of Franco and Linzy's mysterious artistic master plan.